Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". With the exponential growth of internet as a marketplace many brands have evolved to encompass more than just a company name but a memorable address as well.

Example
We did a standard logo branding and design package for Versature www.versature.com  Later on we extended their brand into the hosted PBX campaign www.hostedpbxottawa.ca, www.hostedpbxtoronto.ca, www.hostedpbxbarrie.ca 

An effective brand absolutely must:

• Have a design that’s appropriate for the type of work a company does.

• Fits with who the company is (because companies are made of people and those people determine the company’s personality).

• Be able to grow and encompass new technologies as the company grows or time passes.

• Be clean and clear so it can transfer from web pages, to TV ads, to promo items, to paperwork, to people’s memory.